Case Study
Collaborating to create high quality, branded artist experiences.
Overview
Artist Partner Group (APG) is a Los Angeles-based record label whose roster includes Kevin Gates, Odetari, YoungBoy NBA, BabyChiefDoit, Flawed Mangoes and many more. They began as a joint venture with Atlantic Records and Warner Music Group.
I collaborated with APG on official artist websites and limited-time event sites, delivering fast, branded experiences that match each release or campaign.
Project Summary
Sites aligned with each artist’s visual identity and campaign direction.
Fast turnaround for release drops and time-sensitive events.
Lightweight pages designed for fast loading and high traffic.
The collaboration focused on building official artist sites and campaign pages that feel premium, load fast, and direct fans to the right action - streaming, tickets, merch, or announcements.
Each project started with the release goals and the fan journey, then mapped the content to support that outcome.
Sites were built to match artist branding, using bold visuals, minimal friction, and strong calls to action.
Limited-time event pages were designed for speed and clarity, with quick turnaround when releases moved fast.
Results
Each site supported the goals of a specific release or event.
Fans reach the most important actions quickly.
Short timelines met without compromising quality.
Let’s build a site that looks great and drives enquiries.